Collection: FINO

Fino Premium Touch — Japan's Most Viral Hair Mask, Now in Pakistan

If you spend any time in Japanese beauty communities — or on TikTok, where Fino Premium Touch has generated millions of views from users documenting the transformation of their damaged hair — you already know what this product is. If you are discovering it for the first time: this is the Japanese hair mask that millions of women across Asia have been quietly using for decades, that TikTok discovered and made famous globally, and that delivers the kind of soft, glossy, genuinely repaired hair that most conditioners only promise. Japan's best-selling hair repair line — originally developed by Shiseido's Japan domestic division, now produced under the FineToday brand — uses concentrated serum-grade ingredients to repair hair at the strand level rather than simply coating it with silicone. Now available in Pakistan, 100% original, at Sheesha.

What Makes Fino Different From Regular Hair Masks

Most hair masks work on the surface. They coat the outside of the hair shaft with silicones and conditioning polymers that create an immediate feeling of softness — which washes away with the next shampoo, leaving hair just as damaged as before.

Fino Premium Touch works differently. The formula is built around six beauty serum ingredients — the same quality of actives used in skincare serums — that penetrate into the hair shaft rather than sitting on top of it. The result is repair that lasts beyond the wash because it actually addresses the damage inside the strand, not just the texture on the outside.

The Fino Premium Touch Products at Sheesha

Premium Touch Rich Serum Hair Mask 230g — The One That Started Everything

The hero product. The one every Fino fan talks about. The jar that is responsible for every viral video and every stunned before-and-after.

The Fino Premium Touch Hair Mask is a rinse-off treatment packed with six serum-grade ingredients that work together to repair every type of hair damage simultaneously:

• Royal Jelly EX (Royal Jelly Extract + Sorbitol): The star ingredient — royal jelly is rich in proteins, vitamins, minerals, and fatty acids that strengthen and fortify weak, brittle, and breakage-prone hair. Royal jelly delivers nutrients directly into the hair shaft, building structural strength over time with consistent use.
• PCA (Pyrrolidone Carboxylic Acid): A naturally occurring amino acid derivative that tightens the hair cuticle — the outermost layer of the hair strand. A closed, smooth cuticle is the difference between frizzy, rough hair and the silky, reflective hair that Fino is known for delivering.
• Squalane: A lightweight, skin-identical oil that penetrates the hair shaft to restore moisture and flexibility — preventing the brittleness and breakage that comes from dehydrated hair.
• Pearl Peptide: Amino acid chains from pearl that support the hair's internal protein structure — addressing the structural damage caused by heat styling, bleaching, and colouring that makes hair snap and split.
• Trehalose + Sorbitol: Humectant sugars that attract and lock moisture inside the hair shaft — providing the lasting manageability and softness that persists wash after wash rather than fading immediately after the first use.
• Phytosteryl/Octyldodecyl Lauroyl Glutamate: A plant-derived lipid that replenishes the natural oil that healthy hair cuticles contain — restored by heat damage, chemical processing, and hard water stripping.

The mask melts into each hair strand on application — filling damage, smoothing the cuticle, and leaving every strand from root to tip uniformly soft and smooth. The Grace Floral scent turns what would be a functional treatment step into a genuinely pleasant experience. Suitable for all hair types. Especially effective for damaged, dry, colour-treated, and heat-styled hair. One 230g jar provides over 50 treatments for semi-long hair.

How to use: After shampooing, lightly squeeze out excess water. Apply an appropriate amount (about 2 teaspoons for semi-long hair) to the damaged parts of the hair. Leave for several minutes — even rinsing immediately is effective, though a few minutes of contact time maximises results. Rinse thoroughly. Use once or twice a week for best results.

Premium Touch Hair Oil Serum 70ml — The Leave-In Finishing Step

The leave-in companion to the hair mask — and the second most popular product in the Fino range. The Fino Hair Oil Serum is applied to semi-dry or dry hair after washing and does not get rinsed out. It provides two types of protection that the mask cannot:

• Internal repair: Phytosteryl Macadamiate — derived from macadamia nut — penetrates inside the hair shaft to moisturise and retain moisture from within. The most deeply nourishing ingredient in the oil formula, addressing the internal dehydration that makes damaged hair feel rough and look dull.
• External protection: Dimethicone coats the outside of the hair shaft with a lightweight, non-greasy film that enhances shine, facilitates easy combing, and — most practically for Pakistani women who heat-style daily — protects hair from the heat damage of blow drying and flat ironing. This protection does not weigh hair down.

The result is hair that is simultaneously repaired from inside and protected from outside — the combination that makes the Fino Hair Oil + Hair Mask system more effective than either product used alone. The Grace Floral scent carries through from the mask, leaving hair with a light, pleasant fragrance throughout the day.

How to use: After shampooing and using the hair mask, apply 1-2 pumps (short to medium hair) or 2-4 pumps (long hair) to the palm. Spread evenly between both hands and distribute through hair, focusing on the ends. Style as usual. No rinsing required.

Fino Premium Touch Shampoo 550ml

The cleansing step in the complete Fino system — formulated to prepare hair for the mask and oil treatment that follow. A gentle, thorough shampoo that removes buildup, excess oil, and hard water mineral deposits without the aggressive stripping that makes damaged hair worse. The generous 550ml format provides months of daily use. The Grace Floral scent continues through the Fino routine from first step to last.

Fino Premium Touch Conditioner 550ml

The everyday conditioning step for those who use the hair mask less frequently — providing daily softness, manageability, and protection on non-mask days. Works in harmony with the shampoo and mask to maintain the Fino system's cumulative results between intensive treatment sessions.

Why Fino Works So Well for Pakistani Hair

Pakistani hair — typically dense, thick, and subject to the specific damage mechanisms of Pakistan's environment — benefits from Fino's concentrated serum-grade formula in several important ways:

• Heat styling damage: The widespread daily use of straighteners and blow dryers depletes the hair shaft of natural lipids and moisture — precisely what the royal jelly, squalane, and phytosteryl in the Fino mask replenish
• Hard water damage: Pakistan's mineral-heavy water strips the cuticle with every wash — Fino's PCA cuticle-tightening mechanism directly counteracts this
• Chemical processing: Colour-treated and chemically straightened hair — increasingly common across Pakistan's urban beauty community — suffers structural protein damage that Fino's pearl peptide complex directly addresses
• Environmental exposure: Pakistan's heat, UV exposure, and urban pollution create oxidative damage and dehydration that Fino's combined moisture-retention and lipid-replenishment system addresses from inside the strand

How to Get the Best Results From Fino

The most effective Fino routine is simple:

1. Shampoo with Fino Shampoo (or your preferred shampoo)
2. Squeeze out excess water — the mask works best when hair is damp but not dripping
3. Apply the Fino Hair Mask, focusing on mid-lengths and ends where damage is most concentrated
4. Leave for 3-5 minutes, or longer for very damaged hair
5. Rinse thoroughly with warm water
6. Apply 1-4 pumps of Fino Hair Oil Serum to damp hair before blow drying, or to dry hair for a finishing shine boost

Use the mask once or twice a week. Many users report visible improvement in softness and shine from the very first use — and continued improvement in strength and manageability with consistent weekly use over several weeks.

Why Shop Fino at Sheesha

• 100% original Fino Premium Touch — genuine FineToday Japan product, authentically sourced
• Complete Fino range — Hair Mask 230g, Hair Oil Serum 70ml, Shampoo 550ml, and Conditioner 550ml
• Japan's most viral hair repair system — six serum-grade ingredients in every mask treatment
• Suitable for dry, damaged, colour-treated, heat-styled, and hard-water-damaged hair
• Fast, reliable delivery across Pakistan — Karachi, Lahore, Islamabad, and nationwide

Explore the complete Fino collection at Sheesha.pk — Japan's most loved hair repair system, 100% original, now in Pakistan. One mask. Six serum ingredients. Hair that finally feels healthy again.